Vendor applications open · NYC · July 3–5

Sell to thousands at NYC's biggest World Cup celebration.

Three days. Celebrity guests. Live DJs. A vendor village built so your brand sells, networks, and goes viral.

Apply to Vend See the opportunity

Day Festival

1000s

of Attendees

VIP

Celebrity Guests

NYC

Premium Venue

Why Vendors Join

Everything you need to know.

The reasons brands keep coming back — and why first-time vendors leave with new customers, content, and connections.

Direct Sales

Sell on-site to a buy-ready, in-the-mood crowd over three full days of celebration.

Brand Exposure

Thousands of attendees move through the vendor village across the weekend.

Content Goldmine

Stage lights, neon, and energy built for viral, postable activations.

Network

Mingle with celebrities, creators, founders, and NYC's tastemakers.

VIP Access

Influencer and media moments baked into every day of the festival.

Halo Effect

Holiday weekend energy plus World Cup heat — a once-a-year stage.

3 Days · 1 Movement

The festival lineup.

A premium three-day arc. Each day has its own energy — vendors stay open through all of it.

JUL03Thursday

Community Celebration

Opening night kickoff

Independence BBQ
Live music & DJs
Vendor marketplace open all day

JUL04Friday

Girls Love Karaoke

High-energy headline night

Karaoke main stage
Late-night shopping
Featured creator activations

JUL05Saturday

Celebrity Finale

World Cup grand finale

Celebrity special guests
World Cup viewing party
Closing vendor marketplace

Save the dates · July 3–5

Pick Your Space

Three ways to show up.

Every option is a premium product. Pricing shared after we review your application — every brand gets a custom fit.

Standard

Vendor Table

A 6-foot professional table in our high-traffic vendor zone. Built for retail and small businesses ready to meet thousands of customers.

6-foot draped table
High-traffic placement
Single-day or multi-day option

Apply for Vendor Table

Premium Booth

A full 10×10 footprint with prime placement and a featured brand spotlight. Built for growing brands that want to be seen.

10×10 corner footprint
Maximum visibility placement
Featured brand spotlight on socials

Apply for Premium Booth

Brand Partner

Sponsorship

Co-branded activations, stage recognition, and integrated digital exposure. Built for category leaders.

On-site brand activation
Stage & PA recognition
Digital + social co-promotion

Apply for Sponsorship

Who Should Apply

Every category. Every size.

Fashion

Jewelry

Beauty

Health & Wellness

Cannabis

Food

Beverages

Retail

Services

Tech

Education

Finance

Artists & Creators

Home Goods

Fitness

Handmade

Startups

Nonprofits

Sponsorship

Become an Official Freedom Cup Sponsor.

Align your brand with NYC's most exciting holiday-weekend celebration — three days of culture, music, and the World Cup.

Request Sponsorship Info

Brand Visibility
Logo across festival signage, screens, and stage backdrops.
On-Site Activations
A custom branded experience inside the festival footprint.
VIP Exposure
Reach celebrities, press, and tastemakers attending the weekend.
Stage Recognition
Live announcements and sponsor moments from the main stage.
Digital Promotion
Inclusion in our social rollout, recap reels, and ads.
Community Impact
Align with NYC's most celebrated holiday-weekend movement.

How It Works

Four steps to your booth.

Apply

Submit the vendor application in under 2 minutes.

Review

Our team reviews and reaches out within 24 hours.

Confirm

Pick your day, package, and lock in pricing.

Showcase

Set up your booth and meet thousands of customers.

Vendor Application

Claim your space.

Tell us about your brand — we'll respond within 24 hours with pricing and placement.

FAQ

Questions, answered.

Pricing varies by package, day, and placement. We share full pricing after reviewing your application so we can recommend the best fit.

Put your brand on the biggest stage.

Apply today — spots are limited and reviewed in the order received.

Apply for Your Vendor Space